Our Story

4 Your Curls Organics was founded in 2020 by CEO Imani Braxton-Allen, after deciding it was time to turn her passion into purpose. Several years prior to starting 4 Your Curls Organics, Imani became increasingly intrigued and invested in the hair care of naturally curly and textured hair. There is such a long history when it comes to the hair care of naturally curly and textured hair and it is vital that we always remember to embrace and cater to our roots. Over time, naturally curly and textured hair has not been considered a standard of beauty and for years those with this hair type have tried to manipulate their hair by using heat or damaging chemicals just to feel accepted.

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 4 Your Curls Organics, is dedicated to providing naturally curly and textured hair women with the most nourishing and healthiest of ingredients that will ensure that their natural hair is able to flourish. The 4 Your Curls Organics brand encourages naturally curly and textured hair women of all ages to feel confident in themselves, as we strive to dismantle the stigma of what defines beauty. Additionally, 4 Your Curls Organics hopes to continue to break barriers and cultivate a brand, voice and platform for naturally curly and textured hair women to express themselves and feel comfortable in any space or setting.